Google Adsense Problems | Making Money with Adsense

I asked the following question this morning by adsense publisher and I think some of you may also be useful so I am sharing here.

What is CTR and how to read?
CTR stands for click-through rate, and in its simplest form, it is the number of clicks an ad receives divided by the number of times an ad, ad unit, or pages viewed. In other words, it is the percentage of how many clicks your ads receive (based on how many views are accepted). Therefore, the higher the CTR, the better performance (ie: the larger the number of ad clicks / ad units received).

What is a good CTR (Click Through Rate) on Adsense?
I must also show that the CTR expressed against Adsense TOS – so do not expect me to pepper this post with real life examples. I will also explain to non-users of CTR Adsense is ‘Click through Rate’ – or the percentage of people who saw the ad on their pages with that click on them. Problem by comparing the CTR (and in fact many Adsense statistics) is that every blog that so different that comparison can be a problem – and sometimes useless.

Why Adsense CTR compare between the site problems?
The percentages of people who click on ads vary depending on many different factors. I will list some here – and when we left you may see several ways to improve the CTR of your own.

• CTR varies between a few topics – one thing I learned in the early days of my Adsense after being used in some blogs is that despite having the same design on different blogs, CTR can vary between one and another blog. One reason for this is the topic blog. For example some AdSense publishers have found that sites with the product as a topic likely to get a better CTR than sites that are not product related to the topic. They argue that people are more likely to click on ads if they are in buying mode and see ads that can meets their needs.
• CTR related to the relevance of ads – if I have a blog about advertising pens to ballpoint pens that I have a higher chance than if you click the pen blog has an ad for dog food on it. Usually, the more ads that are relevant to the topic of your content – the more likely you are to get clicks. The reason for the irrelevance advertising varies between blogs and maybe something to do with your blog design (too many to use the word ‘blog’ like blogs trigger ads on almost all topics), topic (some topics are difficult for Google to see) or problems at the end Google (I’ve heard one or two cases in which the blogger who has written to Google to ask about irrelevant ads and Google have made some changes to fix it).
• Seasonally CTR can vary – for example : many blog reports a higher CTR on the weekend (but lower impressions). Some find that vacations or lead to them (eg Christmas) can produce large variations in CTR. This variation can varies from blog to blog enough.
• Click Through Rate varies between types of readers – It is well documented that the blogs and web sites with a high level of loyal (repeat) readers tend to get a lower CTR than a site with a higher level of search engine traffic. As I’ve written recently – this is because of faithful readers can become blind to the position and design and advertising for SE readers tend to seek specific information which they often want to take some action on – this puts them in a heightened information gathering mode and more likely to click on ads. Another reader types the reader is referred to variations of the other sites. I found that this type of reader could go either way depending on what the site is, but generally lower CTRs. For example when I get a link from Slashdot I generally expect a fairly low CTR such mass link carrying traffic from some pretty tech savy readers who are generally not a lot of ad clicks.
• CTR varies between advertising design and placement options – one major factor for CTR is the position and designs your ad. For example, if you put your Adsense ads at the bottom of the page where you know one will sees that you will get a very low CTR – where as if you are in a position where he will be looking to get more clicks. The same goes for the colors you choose – choose the right color and you’ll improve your CTR.
• CTR varies depending on design factors other sites – you can affect your ad’s CTR by using other visual factors. You have to be careful here not visible to encourage your readers to click on ads – but many AdSense publishers have found subtle ways to attract the eyes of their readers to ads that use images, shapes, colors, etc. One good tip is not to cancel KL adsense is to use spaces in your ad. Research has shown that the ads tend to perform better on a white background with white space around it.
• CTR varies depending on other options to ‘click’ – if your page has no outbound links except for your Adsense ads – most likely increase that they will be a link that people click on. I was chatting with one person lasts week who have a site like this. He can drive traffic to a page on the site with useful content but no other outbound links, so when readers finish reading the content that they either close the browser, press ‘back’ or click on the ad. CTR is higher in this than in others. Of course there are disadvantages of this approach as his blog is very narrow and not related to one another which means that SEO is difficult for him. Decluttering your blog can increase CTR.

So there you have several reasons why the CTR can vary so much. I guess the question remains’ what is good CTR in Adsense? ” Really the only way to answer that questions has covered everything that we have just examined is to say that a good CTR will vary from one blog to blog.

I’ve seen blogs that have done everything they can to improve the CTR and is still below 1%, while have seen others who go into double digits. I suspect that many bloggers fall somewhere in between that and will fit into the 2% -5% range.

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