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Google Adsense Best Practices

January 22nd, 2010

rianova

Adsense programs in the world when choosing the size of the Google Adsense code that 300×250 is by far the best player. The square box works well when placed in the middle of the content towards the top. More precisely when the installed between content title and content of posts (you can see the adsense ads next to the left of the page). I often put the 300×250 ad block under the above title and my first paragraph. Sometimes I put the 300×250 ad block under the first paragraph if it’s short but never below the second paragraph. Banners and skyscrapers may look better for some user, but will perform far worse than 300×250. Remember why you publish your content; you want to make money not look pretty.

When choosing colors for a Google Adsense ad block you want to incorporate ads into your pages. The best practice is to make ads look like content so users will be interested to click on ads. I had the great success using a basic white background and black text on my page. I then use the default blue for my Adsense text and use the “White” for the border blocks ads. This causes your square to look like no border thus integrated into your content. If done correctly the Google Adsense block should look like you put a link on your page your visitors might be interested in.

Besides the above the way Google allows you to set the “Channel” to block your ads so you can track the success. Be sure to set each new site or subject an unique channel so you can tell what the subject of a popular and well paid. Using channels is also a good way to test a variety of colors and ad sizes but if you use 300×250 you can generally be assured that you are using the most successful measures.

I have a lot to say here when you get started with Google Adsense will be very tempted to click your own ads, some do it because they are interested in advertising but some are fraudulent. In both cases, you may get your account banned from Google AdSense program if you click your own ads.

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